Technical SEO: make sure Google can find, read and trust your site
If Google can't crawl, render and understand your pages, nothing else you do will rank. Technical SEO fixes the plumbing: indexing, speed, structured data, mobile rendering and the migrations that so often go wrong.
What technical SEO covers
- Crawling and indexing: robots.txt, XML sitemaps, canonical tags, noindex misuse, orphan pages, crawl budget on large sites, log file analysis.
- Core Web Vitals: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift measured on real users, then fixed at the source (images, fonts, scripts, hosting).
- Site architecture: URL structure, internal linking, breadcrumbs and navigation that spread authority to the pages that matter.
- Structured data: Organisation, LocalBusiness, Service, Product, Article and FAQ schema, validated and monitored in Search Console.
- JavaScript and rendering: making sure content in React, Vue, Shopify themes or page builders is actually visible to Googlebot.
- International and multi-domain: hreflang and canonical handling for businesses serving NZ and Australia from one or two sites.
- Security and hygiene: HTTPS, mixed content, redirect chains, 404 cleanup, hacked-content checks.
Site migrations done properly
Changing platform, domain or design is the single most common way New Zealand businesses lose years of rankings overnight. We've handled migrations from WordPress, Wix, Squarespace, Shopify and custom builds, and we run the same checklist every time:
- Benchmark current rankings, traffic and indexed URLs
- Map every old URL to its new equivalent with 301 redirects
- Preserve titles, headings, content and structured data
- Test on staging with Googlebot blocked
- Launch, submit sitemaps, monitor daily for four weeks
Price: technical work is scoped after an audit, or included in the Growth and Scale plans. Migration support is quoted after the audit.
Platforms we work with
We implement fixes ourselves on most platforms, or hand your developer a precise ticket on custom builds.
WordPress and WooCommerce
Including Elementor, Divi and other page builders, which are often the cause of poor Core Web Vitals scores.
Shopify and Shopify Plus
Theme-level speed, collection page structure, duplicate product URLs and app bloat.
Custom and headless
Next.js, Nuxt, Laravel, .NET and others. We work alongside your developers with specific, testable requirements.
Related services
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SEO audit & strategy
A full technical, content and competitor review of your site, turned into a prioritised 90-day plan you can act on with or without us.
About SEO audits -
Local SEO & Google Business Profile
Get into the map pack for "near me" and suburb searches. Profile optimisation, reviews, citations and location pages that convert.
About local SEO -
Content & on-page SEO
Service pages that rank and convert, plus articles that answer the questions your customers ask Google before they buy.
About content SEO -
Ecommerce SEO
Category and product page optimisation for Shopify, WooCommerce and custom stores, with faceted navigation and feeds handled properly.
About ecommerce SEO -
AI search optimisation
Structure your content so Google's AI Overviews, AI Mode and assistants like ChatGPT cite your business as the answer.
About AI search optimisation
Questions about technical SEO
What are Core Web Vitals and do they matter in NZ?
Core Web Vitals are Google's measures of loading speed (LCP), responsiveness (INP) and visual stability (CLS), measured on real users. They're a ranking factor everywhere, and they matter more on mobile connections outside the main centres. They also directly affect conversion rates.
We're redesigning our website. When should you be involved?
Before the design is signed off. The cheapest time to protect your rankings is while the URL structure and templates are still being decided. We provide a migration checklist to your developer and verify the site on staging before launch.
Our traffic dropped after a Google update. Can you help?
Yes. We start by confirming the date and scope of the drop in Search Console, identify whether it's technical, content or authority related, and build a recovery plan. Recovery from core updates usually takes one to three update cycles.
Do you write code?
Yes, for the SEO layer: structured data, redirects, template fixes, performance optimisation and tracking. For larger development work we specify the requirements and work with your developer.
Find out what's holding your site back
Request a free SEO audit. You'll get a short, plain-English report of the biggest wins — whether or not you decide to work with us.