Content and on-page SEO that earns rankings and enquiries

Pages that rank because they're the best answer, not because they repeat a keyword nine times. We plan, write and optimise service pages, location pages and articles for the way New Zealanders search and the way Google now reads.

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Our approach to content

Google's guidance since the helpful content system has been consistent: write for people, demonstrate real experience and expertise, and make each page genuinely useful. The 2026 core updates have been even clearer, rewarding brands and first-hand sources while pushing down thin, generated and compiled content.

So we start from what your customers need to know, not from a keyword list. Then we structure every page so it's easy for both people and AI systems to extract the answer: a direct opening, clear headings, specifics (prices, timeframes, examples) and real proof.

  • Commercial pages first: service, product and location pages are where enquiries come from, so they get the most attention.
  • Topic clusters, not random posts: articles are planned around the questions people ask before buying, and link back to the page that sells.
  • Written with you, not for you: we interview you or your team so the content carries your actual experience, which is what E-E-A-T means in practice.
  • Refreshed, not abandoned: existing pages that have slipped are updated before new ones are written.

What's included

  • Keyword and intent research for the NZ market
  • Content gap analysis against your top three competitors
  • Page briefs with target queries, headings and internal links
  • Writing and editing, in New Zealand English
  • On-page optimisation: titles, meta descriptions, headings, image alt text, schema
  • Internal linking plan across the whole site
  • Performance review at 30, 60 and 90 days, with revisions

Price: 2 new pages a month on Local ($149), 4 on Growth ($299) and 8 on Scale ($599). One-off content projects quoted per page.

Content we produce

Cost guide How long it takes Rolleston page Rangiora page FAQ Case study Service page"heat pump installation christchurch"
A topic cluster: supporting articles and area pages all link to the service page that sells.

Service pages

One page per service, structured to answer "what, for whom, how much, how long" and to rank for the commercial terms in your market.

Location pages

Genuinely different pages for each city or suburb you serve, with local proof and detail rather than a find-and-replace of the city name.

Guides and articles

Cost guides, comparisons, how-tos and FAQs that capture people earlier in their research and feed Google's AI Overviews.

Related services

Questions about content SEO

Do you use AI to write content?

We use AI tools for research, outlining and editing, and we don't publish AI-generated pages unreviewed. Every piece is built on an interview with you, written or heavily edited by a person, and checked for accuracy. Google's 2026 updates penalise mass-produced content, and it rarely converts anyway.

How many pages do we need?

Usually one per service, one per area you serve, and a handful of guides that answer the questions customers ask before buying. For most NZ SMEs that's 15 to 40 pages built over the first six months.

Can you improve pages we already have?

Yes, and we usually start there. Updating a page that already has some authority is faster than building a new one, and often moves rankings within weeks.

Do you write in New Zealand English?

Yes: NZ spelling, NZ terminology and references, and a tone that suits your audience rather than a generic American marketing voice.

Find out what's holding your site back

Request a free SEO audit. You'll get a short, plain-English report of the biggest wins — whether or not you decide to work with us.

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